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Maura Cowan Appointed VP of Marketing for Corby Spirit and Wine

Corby Spirit and Wine has announced that Maura Cowan has been appointed to the position of Vice-President of Marketing.

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Maura Cowan, photo courtesy Corby Spirit and Wine
Maura Cowan, photo courtesy Corby Spirit and Wine

Corby Spirit and Wine is pleased to announce that effective January 6th, 2025, Maura Cowan is appointed as Vice-President of Marketing, reporting to Nicolas Krantz, President and Chief Executive Officer of Corby.

With over 20 years of experience, Cowan brings an extensive background within Fortune 500 companies in Canada and the U.S. A leader in marketing and communications; Cowan has spent her career developing a robust innovation pipeline, revitalizing established brands and segments, launching innovative digital and activation campaigns, spearheading compelling communications strategies and achieving remarkable annual growth.

In her role, Cowan will lead Corby’s marketing organization and collaborate with the Executive Team to strengthen and enhance iconic brands such as J.P. Wiser’s, Polar Ice Vodka, Absolut, Jameson Whiskey, and The Glenlivet and expand the company’s market presence. Her leadership will play a critical role in shaping Corby’s strategic direction as it continues to build on its legacy of excellence in the industry.

Cowan states:

“I am thrilled to be joining Corby, leading a very talented marketing team and working on such iconic brands. Together, we will discover new ways to connect with our consumers to create unforgettable experiences that drive growth.

Cowan joins Corby from Lindt & Sprüngli Canada Inc., where she served as Vice President of Marketing. She has earned recognition through the Best New Product Award and a Bronze Award at the Canada Atomic Marketing Awards. Earlier in her career, she held various leadership roles, further cementing her expertise in marketing strategy and execution.

Krantz comments:

“Maura’s extensive experience and fresh perspective will be instrumental in shaping our marketing strategies to accelerate Corby’s growth. We are excited to welcome Maura to the organization.

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