The Infamous HER Premieres Their “Hula Hoop” Music Video

Fronted by lead vocalist and super vixen Monique Staffile, glam rock/glam pop outfit The Infamous HER unveils their new single/music video, “Hula Hoop,” a guitar-heavy, sassy song reminiscent of the B-52’s and the Divinyls.

Birthed from the New York Lower East Side underground scene, The Infamous HER’s music thrums with bodacious energy bordering on wicked.  drenched in mischievous energy. The quartet recently returned from a wildly successful European tour where they performed in front of hundreds of thousands of fans,

“Hula Hoop” was inspired by an old VHS tape of Staffile celebrating her sixth birthday, hula hooping in front of friends and family. The crowd shouts while counting each twirl, but the tape abruptly cuts off as she hits 324 spins.

The video for “Hula Hoop” is full-on vintage fun, bringing back the low-budget pandemonium of early MTV videos. It’s a dazzling mashup of quick cuts between old-school video gimmicks, early computer imagery and just plain cool transformations into manga-style animated moments.

The Infamous HER explains, “We make the viewer know we are just having fun and not taking anything too seriously. The only thing we took seriously was actually trying to hula hoop on camera.”

The band, despite their best efforts, hopelessly flailed at hula hooping, except for Staffile, who retains the title of hula hoop queen while singing out: “My hips are moving, I can go all night / I keep spinning, I don’t even have to try / Once I start, I can’t stop.”

Brimming with retro flavours and exuberant oomph, “Hula Hoop” flirts with memories of having fun with low-tech toys.

The Infamous HER “Hula Hoop” single artwork