Behind the Video: Stephen Thomas Brings Us the Ingenious Journey “Back Home”

Stephen Thomas is a dynamic and versatile artist whose musical journey has taken him from the small town of Charleston, West Virginia, to the forefront of the music industry. With a career marked by exploration and evolution, Stephen has recently delved into rock and alternative music, infusing his sound with a raw, authentic vibe that resonates deeply with audiences.

Beyond accolades, Stephen’s impact on the industry is evident in the widespread recognition he’s received. His talent and dedication have earned him five Grammy Award considerations as an independent artist, a testament to his growing influence and appeal. From signing with SkeeloMusik/Sony RED in 2013 to finding his artistic home with Creative Hearts Entertainment, Stephen’s path has been constant growth and discovery.

Stephen’s recent foray into rock and alternative music has been particularly transformative, with his single “Best Days” reaching #2 on the iTunes Charts and his music video for “Search Me” receiving global recognition. His work has struck a chord with fans and critics, solidifying his reputation as a versatile artist with a unique voice.

Stephen’s latest release, “Back Home,” continues to build on this success, exploring themes of returning to one’s roots and overcoming life’s challenges. The music video, directed by Will Thomas, tells the story of a young woman facing serious challenges and finding solace in her family.

With over 300,000 views on TikTok in just 24 hours, the song has garnered significant media attention and praise for its emotional depth and infectious energy. As he continues to solidify his place as a rising name in the music industry, Stephen sat down for a Behind the Video interview, bringing us to the ingenious journey “Back Home.”

Who directed the video?

Stephen Thomas: “Will Thomas Of Space Cherry Films.”

What’s the concept behind the video? Can you explain it in more detail and how it ties into the lyrics?

“The video’s concept centers on a young woman facing real-life struggles, problems at work, difficulties making ends meet, arguments with family, and the threat of eviction. She realizes she needs to find her way back to herself but questions whether it starts with finding her way back home first in order to get things right and rediscover herself.”

Did you have a concept in mind based on the song? Or was the video creator given full reign to come up with a suitable visual companion?

“As an artist, I’m very hands-on with my productions, especially behind the scenes. I wear many hats — casting, creative direction, crew management, location scouting, budgeting, and more. I’m involved in nearly every aspect of pre-production to post-production. However, when I have a vision, I communicate it to my director and then let him take over. I never want to stifle my team’s creativity.

“When you have a great team, you have to trust them, understand them, and know their limits. We’re all constantly evolving in this industry. Our approach is diverse and universal, with no limits, which is why every video I’ve done has been with him. We always ask ourselves, ‘How can this be better than the last one?’ — that’s our goal.”

Stephen Thomas “Back Home” single artwork

Where was it made?

“For the first time, this video was created in Brooklyn, New York.”

What was your favourite part of the video creation process?

“The entire process, from start to finish — the stress, the phone calls, finding the right people, gathering information to ensure the video’s authenticity, and scouting locations in unfamiliar territories without being there. It’s mentally stressful, but also fun and challenging. I enjoyed learning new ways to find things, building networks, and collaborating with my team.

“My stylist, Stacey Jordan of Divine Styling International, played a crucial role in this project. Her vision for styling and her eye for locations, paired with Will’s direction, made for an incredible collaboration. The best part is seeing the final edit — it makes everything worth it.”

Based on how this video was made, are you looking forward to doing another?

“I’m glad you asked! We’re already in pre-production for the next video. My new song ‘Stay Strong,’ releasing on September 27th, is dedicated to our troops, those dealing with autoimmune diseases, and anyone who understands life’s struggles, which is pretty much everyone.”

What are some of your favourite music videos? What about when you were growing up?

“I’ve seen so many music videos, it’s tough to choose. But I’ll never forget Usher’s videos, Chris Brown’s ‘Freeze’ featuring T-Pain — the editing and effects were crazy! I love the lighting, effects, choreography, and energy in videos like Chris Brown’s ‘Turn Up the Music.’ Recently, I’ve been into Jelly Roll and MGK’s ‘Lonely Road.’ It has a cinematic, movie-like vibe, just like my new video ‘Back Home.’”

If you could get one guest to be in one of your videos, who would it be and why?

“It would be any of these artists: MGK, Jelly Roll, Usher, Justin Bieber, Rihanna, Tanner Adell, Beyoncé, Taylor Swift, Zedd, JoJo, Chris Brown, or Shaboozey. Not only do I want to work with them, but they also span multiple genres and reach diverse audiences, which is something I’m all about.”

Was there anything unexpected during the making of this (or any other) music videos that surprised you?

“Yes. When we were filming at the Brooklyn Bridge, I didn’t expect so many people to be there, enjoying time with family and friends. As I performed and filmed, people started to stop and watch. Once the video was released, some of them tagged me on social media, saying, ‘Check us out in the background!.’ During filming, when I clapped, they clapped along, turning it into a mini live concert.

“People came up to my team and me, asking where to find me online, taking pictures, and saying how much they loved the song. A family from Thailand even wanted to take a picture and said they’d tell their friends about ‘Back Home.’ Moments like that are priceless. I love connecting with people because I know the music goes nowhere without them!”

What makes a music video “bad,” “good,” or “great?”

“The storyline, period. One thing I’ve learned from Will over the years is that a great story with engaging visuals that match the song doesn’t just make a great video — it enhances the song. Many artists don’t realize that a music video can make or break their song. If people can’t relate to the video or the storyline, you risk losing their interest in your song. Your music video should elevate the song, not devalue it. It’s about helping people understand the song’s deeper meaning.”

What’s your favourite thing about music videos?

“Bringing the lyrics to life. People often interpret words differently, but with ‘Back Home,’ I wanted it to be broad enough for everyone to relate in their own way. For most, ‘back home’ means getting back to themselves. Sometimes, it all starts at home, which is where the heart is.”

Stephen Thomas “Back Home” behind the scnene, photo by Babs Photography LLC

How important is social media for sharing videos and increasing exposure?

“Social media is crucial. New artists take note — radio stations won’t even consider playing your record without a social media presence. The industry uses social media to gauge whether you’re a good investment. Promoters, booking agents, record labels, and streaming platforms all watch your followers, likes, and growth to determine your marketability. It’s less about the music and more about popularity.

“However, remember that a good song is what keeps you relevant. While social media might catch people’s attention, it’s the music that keeps them coming back. A music video is a bonus that brings the song to life.”

Who was part of the crew that helped make the video and how did you put together the team?

“My main crew included Director Will Thomas of Space Cherry Films, Stylist Stacey Jordan of Divine Styling International, Make-up Artist Heather Polyi of Glam Spot Global, Lead Actor Ava Breeze, Co-Producer Stephanie Casey of Creative Hearts Entertainment, and Beth Brown of Babs Photography. I’ve been working with most of them for a decade. Our team pooled resources together with one goal in mind—to create a successful production for me, Stephen Thomas, as the artist.”