Helluvah Releases Music Video for “La Nuit Américaine”

French artist and musician Camille W., better known as Helluvah, has released “La Nuit Américaine,” the first track off her much-anticipated upcoming album Fire Architecture. The album is due for release on October 25th, 2024, via labels Dead Bees, Jarane, and Araki Records on CD and all digital platforms. The single is supported by a music video directed by BobX.

The song, whose reference to the film is an obvious one (not so much for what it’s about, but because it was shot in Nice, the city in which the artist grew up and whose light she particularly appreciates), refers precisely to the cinematographic technique of “faking” light, but also life and its representation.

Helluvah comments:

“The song is about that and about the illusions you have or create in a love relationship, just as the film is about the making of cinema, illusions, life. It’s a track for which we also worked a lot on the sound ambiences, precisely to create a whole universe.”

As for the video, it was directed by BobX, the musician and producer with whom Helluvah collaborates.

They explain:

“We were looking for a location that wasn’t necessarily identifiable, and a light that would be reminiscent of the cinematographic process. Superimpositions, a cottony atmosphere, working with light. BobX lives in the Jura region of France, and as we scoured the surrounding area, we spotted this antenna next to a kind of stone dome that, by being elevated, allowed us to have plenty of sky and be in a ‘neutral’ location.”

Helluvah ‘Fire Architecture’ album artwork