V13 Ventures is Born!

PureGrainMedia Rebrands as the Company Expands its Vision for the Future

In a significant move that marks a new chapter in its storied history, PureGrainMedia today announced its rebranding to V13 Ventures. This strategic pivot reflects the company’s evolution from the publisher of the pioneering heavy music publication PureGrainAudio (now V13 Media) to a broader mass media, publishing, and marketing & promotions company.

Based in Canada, V13 Ventures will operate under the leadership of founder Christopher Gonda. He, co-founder and President Aaron Willschick, Vice President and Deputy Editor Graham Finney and Director of Communications Lance Marwood will continue to head V13 Media. Gonda & Marwood, who also co-founded V13 Promotions, along with equal Partner and Director of Sales & Marketing Doug Chong, Marketing & Publicity Manager Erin Browne, and Special Business Intern Angelique Randt, will forge new ground in Artist Development while also helping to strategically grow and expand the V13 Ventures ecosystem.

Since its inception, with a focus on quality, not quantity, PureGrainMedia has been at the forefront of music and culture journalism, captivating audiences with its in-depth coverage, insightful interviews, and dedication to the arts. The transition to V13 Ventures embodies the company’s ambition to transcend traditional media boundaries, leveraging its expertise to explore new opportunities in content creation, strategic partnerships, and innovative projects that resonate with a diverse and global audience.

“Today’s announcement is so much more than a name change; it reflects our growth, appreciates our continued expansion, and broadens our horizons,” said Christopher Gonda, CEO of V13 Ventures. “V13 Ventures pays homage to our past while encapsulating our vision for the future—one where we continue to foster creativity, encourage discourse, and champion Love & Logic.”

V13 Ventures will build on PureGrainMedia’s legacy, enriching its existing offerings while expanding into numerous industries through new ventures and strategic partnerships to globally influence Music, Entertainment & Culture.

As V13 Ventures embarks on this exciting journey, it invites artists, collaborators, and the global community to embrace the symphony of life and seize every moment with passion and purpose. C’est la V13! Join in its Mission, Vision & Values and transcend the ordinary and embrace the extraordinary.