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C’est la V13: “Embrace the Symphony of Life”

Today, we unveil our new company slogan, “C’est la V13,” an homage to the enchanting French idiom, “c’est la vie,” intertwined with the spirit of early internet culture’s l33t speak.

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In the tapestry of existence, there is a rhythm that echoes through time, an arrangement of moments that shape our journey. Today, we unveil our new company slogan, “C’est la V13,” an homage to the enchanting French idiom, “c’est la vie,” intertwined with the spirit of early internet culture’s l33t speak.

“C’est la vie,” a phrase whispered with a hint of resignation, conveys the acceptance of life’s unpredictable twists and turns. Literally, “this is the life” in French, the phrase was borrowed into English around the 1880s to mean “that’s life.” It reminds us that amidst the chaos, we must embrace the beauty of the moment, for life is an ever-changing symphony. Now, “C’est la V13” takes flight, infusing this timeless sentiment with the playful tenor of l33t speak, a nod to the digital pioneers who dared to carve a new path.

“Without music, life would be a mistake.”
-Friedrich Nietzsche

Like a secret language of the internet, l33t speak transformed ordinary words into extraordinary expressions, sparking a sense of rebellion and innovation. It was a code that united a generation, where numbers and symbols danced with letters, transcending traditional boundaries. Within this fusion of cultures and languages lies the inspiration to achieve greatness, to break free from convention and soar to new heights.

“C’est la V13” is more than a mere slogan; it’s an invitation to embrace the symphony of life, to seize every moment with passion and purpose. It is a reminder that each beat carries the potential for excellence, urging you to tap into your inner genius, to unleash your true potential. The fusion of “c’est la vie” and l33t speak creates a unique composition, one that harmonizes the wisdom of the past with the daring spirit of the future.

“Only those who risk going too far can possibly know how far one can go”
-T.S. Eliot

Let the captivating rhythm of “C’est la V13” resonate within you. It echoes the dreams that have stirred your soul, the ambitions that have lain dormant, waiting for the perfect moment to awaken. It compels you to push beyond boundaries, to embrace the challenges that lie ahead, for it is through adversity that we find our true strength. Feel the swell of inspiration as you stand at the precipice of achievement, guided by the perfunctory beat of “C’est la V13” in your mind.

The eternal dance between our yearning for order in the face of life’s absurdity and the binary code of computing mirrors a profound parallel, where the delicate balance between 1s and 0s births boundless possibilities. It reminds us of the harmonious interweaving of musical composition and the transformative power found in embracing the tension between order and chaos. V13 embraces the creative imperative woven into the fabric of humanity, honouring the vast spectrum of expression. From the soaring heights of the mainstream to the hidden depths of the underground, we celebrate the richness that emerges from this diverse symphony of creation. Transcend the ordinary and embrace the extraordinary.

“Take the first step in faith. You don’t have to see the whole staircase. Just take the first step.”
-Dr. Martin Luther King Jr.

C’est la V13

Director of Communications @ V13. Lance Marwood is a music and entertainment writer who has been featured in both digital and print publications, including a foreword for the book "Toronto DIY: (2008-2013)" and The Continuist. He has been creating and coordinating content for V13 since 2015 (back when it was PureGrainAudio); before that he wrote and hosted a radio and online series called The Hard Stuff , featuring interviews with bands and insight into the Toronto DIY and wider hardcore punk scene. He has performed in bands and played shows alongside acts such as Expectorated Sequence, S.H.I.T., and Full of Hell.

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