Revealing his blueprint for success, the Clinton Hill native Jay Critch shares “Cheating Freestyle,” his new video single. Produced by fellow NYC natives Chulo and Rambow, “Cheating” excels with the interplay between the floating synth melodies and booming 808s, providing a perfect platform for Jay to talk his smack. Leaning into the bruising bravado of his Brooklyn brogue, Critch methodically and colourfully proves why he’s the man in his city: “I’m scorin’, they think that I’m cheatin’/I cut her off, she think that I’m cheatin’/I bring the strap for no reason/I brought two choppas, one Kel and one Kenan.”

Directed by Rich Porter, the video gives a glimpse into Critch’s high-rolling lifestyle in New York City, filled with diamond-studded watches, high-powered cars, and beautiful women.

“Cheating Freestyle” continues a high-quality run of singles from the 24-year-old Brooklyn rapper. Most recently, Critch showed us how he lives with the Afro-inflected party anthem “Up All Night.” The artist is currently hard at work on Jugg Season, his upcoming follow-up to Critch Tape.

Artwork for the single “Cheating Freestyle” by Jay Critch

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