Detroit rapper whiterosemoxie has unveiled the music video for his single “whts rght,” taken from the artist’s upcoming debut album, HUMAN BEHAVIOR, out in 2023 via 300 Ent.

With the new song, the 20-year-old artist slowly builds intensity over the course of four minutes which gets its power from a driving bassline that pushes the music forward, providing a sonic framework for swelling synths and moxie’s distorted cadences. Delivered in short, clipped phrases, moxie’s lyrics emphasize the importance of staying true to oneself, even if it makes others uncomfortable: “I choose what I love over what is right/For life/I do what I want over what is nice/You heard me right, I’m alive.”

Directed by Keenan Wetzel, the video for “whts rght” mirrors the gradual build of the song. It starts with the 300 Entertainment signee in a dice game with some friends. The camera focuses on the faces of his associates, emphasizing the sense of community that moxie cherishes. The video grows more chaotic as the music squalls, and the camera follows moxie in a neon-lit car chase, revealing that he might not have acquired the cash he supplied for his game via ethical means.

whiterosemoxie comments:

“I went into the studio with the intention of telling a story. The music is big, huge and you can feel it. Everything is intentional, from the distorted bass to the guitar. It introduces the experimental side of the upcoming HUMAN BEHAVIOR album. Lyrically, this song represents a turning point and the start of a new thought process.”

Artwork for the single “whts rght” by whiterosemoxie

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