Autogramm, the synth-driven, power-pop trio from Chicago and Vancouver, has released a new video for their latest single. “Too Loud” is the seventh official Autogramm music video and the fourth from their sophomore album No Rules. More of a short film than a music video, “Too Loud” was shot, acted, edited, composited, and scored by the band.
The song is a tribute to the late-great Chilliwack/Headpins guitarist Brian “Too Loud” McLeod. The video is a loving homage to SCTV, Michael Mcdonald, Lance Mountain (Powell Peralta scene here) and, of course, Yacht Rock.
In the video, Sir Richard Branson gives Autogramm one last chance: record a hit single, or get dropped! Branson insists the band be at the studio to record by high-noon. Band member The Silo, on a bender and living on his boat, almost doesn’t make it. CC Voltage and Jiffy Marx, who have their shit together, simply enjoy a summer ride to the studio. Clocking in at eight minutes and fifteen seconds, singer Jiffy Marx says “It’s basically Autogramm’s ‘Thriller’ video.”