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Sudbury Rockers Fortunate Losers Share Music Video for New Single “Desire”

Sudbury, Ontario rock quartet Fortunate Losers have unveiled the music video for their latest single, “Desire.”

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Fortunate Losers, photo by Sarah Jones

Drawing inspiration from ’90s acts such as Soundgarden and Alice In Chains, Sudbury, Ontario rock quartet Fortunate Losers have unveiled the music video for their latest single, “Desire.”

Crediting Finger Eleven drummer Steve Molella, who produced the track, as the magic ingredient that brought the song to life, guitarist Brad Giffen states:

“[Vocalist-guitarist] Devon [Cox] had come up with the main guitar riff, and we built the song from there, but it was just lacking something until Steve entered the picture. He heard the song and knew exactly what we were looking to get across. He tapped right into the mindset we had when we were writing the song. I like to think he helped bring a lot of attitude to the final product.”

He continues:

“Steve has worked with a bunch of bands over the course of his career and brought a lot of experience to the table. Right from the get-go, he told us he wasn’t interested in completely overhauling the song, he just wanted to help us knock it out of the park.”

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