It hasn’t taken Charlie Edward long to win over lots of his rock n’ roll mentors and associates, which bodes well for his seemingly limitless future. The 21-year-old recently released his debut single, “Broken Side,” and its accompanying music video. The young phenom is joined on this single by Foreigners’ Jeff Pilson (also known for his work with Dio and Dokken), who contributed some masterful bass guitar. Edward worked a lot with Pilson during the COVID-19 lockdowns, and Pilson was instrumental in helping Edward mature as both a guitarist and songwriter. The track also features Leon Harrison of The Lazys, who actually discovered Edward in 2020 before beginning to work with him and helping him in reaching his sonic potential. “Broken Side” was also produced by Colin MacDonald, lead singer of Canadian rockers The Trews.

Typically, Edward is more of a hired gun in the music industry. He often contributes lead guitar playing for other musicians in private during recording, but fortunately, he decided to take a risk and pursue his own musical endeavours after some encouragement from other musicians he was getting to know while working in California. Energized by this approval and the reaction to “Broken Side,” Edward is excited to continue to pursue a solo career, with more music on the way soon.

We recently spoke with Edward for our newest Behind The Video interview, in which we discussed shooting the clip, the production team he worked with, stories from the set, and his views on the significance of music videos in today’s industry.

Any mishaps on set?

Charlie Edward: “Almost didn’t make it! After a night of loud music and stiff drinks with my rhythm guitar player Brandon, I woke up at 7 am in Brampton, Ontario (about an hour away from Toronto), just purely by instinct. Phone was dead. I took it as a sign from the universe, meant to be, I suppose.”

If money was no issue, what would be in your perfect video?

“I was a huge fan of Guns N’ Roses growing up… I used to love those aerial shots of Slash just shredding the guitar on top of buildings. The camera would pan a circle around him, and I always thought it was super over the top, but in the greatest way possible. Eventually, money will be no issue, and I will get to rip some aerial shots. Hopes are high.”

Do you prefer writing a video around the theme of a song or just going to a warehouse and banging out a live performance?

“Going off what happens in the ‘Broken Side’ video, yes, I’m a bit of a warehouse smasher. However, I think the story of the song is represented in a cool yet indistinct way here; we did it all in one day. It’s just my intro to the world as a solo artist, so we tried to keep it to the point and concise.”

Have you ever had such a baller idea for a music video that you’ve written music for it?

“One-hundred percent. I have a song called ‘Friends’ that I recorded out in LA earlier this year, I won’t spoil much, but during the chorus, there’s one very simple line; ‘I need my friends.’ Early on, I had the guitar part sorted and was just trying to bring forward a theme for the song; it started visually. This will likely be my second single, and regardless of what the video looks like, I’m excited for you all to hear it.”

In terms of the crew you worked with for the video, who did it include, and how did you put together the team?

“The people in and behind this video are incredible at what they do. I was looking for a good director in the Toronto area, and my manager pointed me in the direction of Scott Baker. Scott did a couple of videos for my friends in The Lazys, and I was impressed with them. So, when he approached me about ‘Broken Side,’ it was an instant yes. Between the vision of myself, Scott, and our producer Brian Hamilton, I think we got our point across.

The musicians in the video are all dope too. On the drums, we have Mitch Milley, who plays in JJ Wilde, Brandon Gregory on rhythm guitar, and Ben Erikson on the bass. Not necessarily the same guys that are on the recording… Lots of acting. We all had a great time working on this one.”

Artwork for the single “Broken Side” by Charlie Edward

Is a well-made DIY video just as good or beneficial as a professionally-made/directed video?

“Absolutely, Money is nice, don’t get me wrong, but for what we paid, we got great results. I think more emphasis should be put on who you work with rather than what you spend.”

Tell us about any good, bad or crazy director or film crew-related incidents.

“Dude, we were hungover as fuck. Four hours of sleep. We also had a bunch of prop alcohol on set, so after lunch, we jumped back into the party. There was this frenetic, slightly delirious energy in the room; I think it added to the vibe. Good times.”

How much more effective or beneficial is creating a music video now compared to 20 or 30 years ago?

“More effective, less beneficial. I think that today (in the absence of MTV), music is quickly consumed and thrown away. This video did alright on TikTok, which is cool; people need a visual to know what you’re all about, to sniff out the vibe. However, without TV, you’re often just committing to losing the money you spent on the video. Which in this case, I don’t mind.”

Charlie Edward behind the scene 4 by Dave McDonald
Author

Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.