Engaging, captivating, and maybe just a little bit eccentric, Sour Ops have got a lot going with their brand new music video for “Now You’re Gone.” If you’ve ever fantasized about programing a robot hexapod spider to do your bidding, well, this video brings that idea to life in all of its outlandish glory.

A fairly standard and extremely endearing sounding indie-rock tune, the writing of “Now You’re Gone” was inspired by a poem written by the 20th-century American scholar John Crowe Ransom. Written in 1924, Ransom’s poem Bells for John Whiteside’s Daughter laid the groundwork for the idea behind this song, an elegy about the unfortunate passing of a young girl. The narrator is forced to deal with the current realities of the situation head-on while having to cope with the ghosts and demons that will continue to haunt him due to the many shared experiences he had with the young woman.

Providing the contextual background behind “Now You’re Gone,” the band stated, “The song was written in late 2020, so we were still dealing with a fair amount of uncertainty due to COVID-19. I wanted the music to be fairly minimal in terms of structure, but then decided to enlist Emery Dobyns (Nashville songwriter and producer) to do a string arrangement to add some emotional weight to the production.”

Nashville is where the members of Sour Ops call home. Although very much a rock n’ roll band, the members’ southern roots can be very much heard within the outfit’s sound. There’s a jangly, ’60s pop sound, a la The Beatles, that you can hear entrenched within their songs, with the band practicing guitar-based sonic minimalism that’s reminiscent of early American punk, and melodic, riff focused power pop. They have taken these retro sounds and reimagined them using more modern recording technology that makes Sour Ops sound like they are firmly entrenched within current musical trends.

Much to the surprise of many, Nashville is known for more than just country and western music, and Sour Ops are living proof of that fact.

Artwork for “Now You’re Gone” by Sour Ops