After her debut album, Sleep, Dolly Ave is back with a fiery new single “Play With It,” featuring viral TikTok sensation Charlie Curtis-Beard, which was released on June 30. The song takes on a new attitude, practically begging listeners to get frisky. Upbeat production paired with Dolly’s sweet vocals and Curtis-Beard’s spankin’ good rap feature create a summertime mood everyone’s craving. Dolly’s Sleep continues to gain momentum in the press and digital spaces. The track “Occupied” off the album is on rotation on Sirius XM 88 Rising Radio, with the full project being featured in Atwood Magazine and Forbes. “Play With It” comes with high anticipation to create the carefree, bubbly piece to complete Dolly Ave’s well-rounded discography.
The single is coming in hot after Dolly’s wildly strong introduction to music. Her music video for her last single “Try” premiered in Ones To Watch and critics reviewed it saying, “Dolly Ave is a voice needing to be heard.” Dolly and Curtis-Beard are no strangers to the buzz, however. They had a break-out hit in 2020 collaborating on “Sunlight, Quiet, Flowers” which trended #1 on TikTok’s Original Music charts for 7 days straight and over 428K streams on Spotify (and counting). “Play With It” contrasts the vibe of their previous release, allowing Dolly Ave to experiment with playful vocals and lyrics that take on a lighthearted feel. Curtis-Beard’s rap feature on the song completes it, Dolly praises. “I had written ‘Play With It’ and felt it’d be the perfect song to relink on. Our roles reversed funny enough. I had originally written it for myself but I just felt he was perfect to add his spin on it,” the Vietnamese-American singer-songwriter says.
“I know what you’re thinking, let’s just play with it,” Dolly Ave flirtatiously sings alongside Curtis-Beard’s verse. She’s excited to unveil this new angle to her music – “I wanted to write a fun song that didn’t take myself too seriously and showcase a different side of me,” says Dolly Ave. The infectious single is accompanied by a pastel and pastry-filled video that takes a song about sex and turns it into a fun baking and dancing session. Their on-screen chemistry climaxes with their original choreographed dance sequence for the summer’s most fun and shareable song. Leah Zeiger and Curtis-Beard taught Dolly Ave how to dance in just two days for the video, creating an environment of feel-good energy that effortlessly translates to the screen.