To celebrate their partnership with the new label Divorce Money Records, Portland-based band The Upsidedown has re-released their fan-favourite album, Trust Electricity, on vinyl (purchase here) for the first time ever. The relationship between the two groups came organically after Divorce Money Records founder, Kevin Williams, found himself in the mix of many hot Portland bands through work.

I met numerous bands and people, and one of those bands was The Upsidedown,” says Williams. “I didn’t miss a single one of their shows for years.” Divorce Money Records is launching with the purpose of re-releasing cult-favourite albums on vinyl.

Williams says he plans on working with other bands in the near future to re-imagine their fan’s beloved albums. That being said, Divorce Money Records is not an average label – the company serves to provide bands with the resources and creativity needed to release fresh content that stays true to their classic vibe. Genres on the label’s upcoming roster include alternative, punk, and psychedelic music.

To celebrate the launch, The Upsidedown will also release a brand new music video for their fan-favourite song “Wake Up Drive Thru.” RJ Okay (the artist who filmed, edited, and directed the video) explains his vision behind the new visuals saying:

“30 years ago I was exploring a cave deep in the Kokoweef mountains in pursuit of a lost underground river of gold. I found neither river nor gold, but I did come across some sort of ancient-looking worship site, where a large statue of Moloch the Owl was clutching a battered VHS cassette tape in his beak… written on it in faded magic marker, “GHOSTBUSTERS 4 ACADEMY SCREENER.”

I took it, and promptly forgot about it for three decades, until Jsun told me he needed a video for the upcoming Upsidedown re-release, and I remembered that old VHS I had found. Imagine our surprise when there somehow turned out to be comparably recent footage of the band on the tape! Neither of us questioned it or spoke about it again, however — that’s how you catch the moon and the stars— by discussing things.”

Portland, Oregon’s The Upsidedown, called “dreamy and decadent in all the right places” by The Boston Globe have been signed to North Carolina’s Divorce Money Records. Named as a “band to watch” by Magnet Magazine, The Upsidedown has supported such legendary acts as The Jesus and Mary Chain, Black Rebel Motorcycle Club, The Ravonettes, Psychedelic Furs, The Dears, and were lucky enough to play The Black Angels first two Levitation Austin Pysch Fests, along with several appearances at SXSW.

Portland icons, The Dandy Warhols took The Upsidedown out on tour as their main support for the 2015 Australia tour. Over the past 17 years, the band has been making a name for itself and was featured on the MFNW comp along with Spoon, The Thermals, Aesop Rock, and Deerhunter. In the studio, the band has made complete, fully engaged records, strange, playful, smart, and as energetic as their celebrated live show resulting in songs featured on television shows; Ray Donovan, Sons of Anarchy, and HBO’s True Blood.

Divorce Money Records

Dawn Jones is the curator of the V13 imPRESSED Column. Previously known as imPRESSED Indie Music Blog, Jones and her team joined forces with V13 in 2020 to collaborate on an exclusive column on V13's site (imPRESSED) to bring a niche focus to the rapidly evolving indie music genre. Dawn is also the founder of Pressed PR - a boutique PR agency that focuses on PR for independent creatives. Pressed PR’s team works on a variety of campaigns partnering with independent filmmakers, independent artists, and independent labels. Pressed PR’s music clientele has landed in the pages of Billboard, Atwood Magazine, EARMILK, HYPE Magazine, and many others.