The Josh Wakely-directed animated video, as stated in a recent press release, “opens with a lone traveler driving through the rain and descending upon a strip mall. Visiting a psychic, the protagonist witnesses the destruction of the world in a crystal ball as the seas overtake the Eiffel Tower in Paris, London Bridge in London, and the group’s native Seattle. Fluid animation moves like an oil painting in motion as the animated musicians—Eddie Vedder, Stone Gossard, Mike McCready, Jeff Ament, and Matt Cameron—step out of their respect tarot cards and into a march. While the water continues to rise climate change activist and revolutionary Greta Thunberg appears behind the crystal ball as a clairvoyant.”
Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.