Folk-rock outfit Reuben and the Dark, led by songwriter/vocalist Reuben Bullock, has unveiled a gorgeous music video for the single “dancer.” The track is lifted from the Arts & Crafts-released album, un | love, and the calming and reflective new video was created by Sheva Kafai with editing by Kaelen Ohm.
Reuben Bullock chimes in on the video, saying, “The concept behind this video is simple. It chronicles journey and reflection. Through time and experience. The past is a hard thing to balance in the present sometimes. Memory’s ghost holds such weight and significance. When time feels non-linear. Where emotions we carry in our hearts are from events that have yet to come to pass… it’s easy to forget where we are sometimes. This music video personifies experience. Pain is a road worn companion. Letting go is found in remembering. And dreams… dreams are really all we have anyway.”
As for the song itself “dancer,” upon its release, Reuben commented, “It is vulnerability’s lullaby. It is honest. It is soft. It is empathy and also an apology. An attempt at shining a light into a very dark place.”