The independent French electronic duo, neumodel have unveiled a stunning black & white, Axel Morin-directed music video for their song “HAYAH” featuring Kiddy Smile. The single is the first from the group’s forthcoming debut album Rock coming this Spring.
Commenting on the video, the band shared the following, “Lost amidst the thousands sounds coming to life each day, it’s not easy to know where our music taste stands, and to know how to exist – not in the public eye but in our own eyes. We were born in the ‘90s and we grew up with Korn, Rammstein, Slipknot and Marilyn Manson albums…
“Our album and the electro-rock sounds vibrating through it is a vivid tribute to this music that resonates with us and which still has a lot to say. It’s not an homage to the artists per se, but it’s more about tapping into a style that has the potential to revolutionise the music establishment – and to revisit this style. We gave birth to our album Rock, after releasing 4 EPs. The composing style itself evolved and matured to become more and more singular. It’s a simple formula: guitar, sub, and ‘pop’ vocals. No more keyboards, synthesizers and samples. With Rock, we are coming back to the essence of neumodel: the guitar.”
