Bahamian indie-folk artist Matthew Pinder has done it again, this time with a new music video for his single “My Demise”. Teaming up with Southbound Creative (the film company most popularly known for their work with Penny & Sparrow) “My Demise” eloquently displays the vulnerable songwriting, raw vocals, and intimate storytelling of Pinder alongside an exceptional visual storyline. The result is a unique perspective of a relationship and sharing its defining moments with listeners and viewers alike. Filmed on Super 8 film, the video possess an authentic quality that lends to the truth and intimacy behind the lyrics of the song.
The video follows a young couple, portrayed by Matthew Pinder himself and Kaitlyn Wilson, throughout simple – yet defining – moments of their relationship. “And I could not define the lines and terms that brought out my demise. But I wanna see, all the times that defined you and me.” Pinder croons the words of the song with an honesty that is hard to replicate if you haven’t lived it. Picturing the couple in playful moments in the park, intimate moments in their home, and troublesome moments interspersed throughout, “My Demise” articulates the highs and lows of a relationship with an insider perspective.
Matthew Pinder splits his time between Nassau and Nashville and uses his music as a bridge between the two worlds. It’s seemingly working as Pinder’s recent album Give Me Some Time was featured on Spotify curated playlists Folk & Friends, Folk Favourites, and Chill Singer-Songwriter and met with high praise from media and fans alike. Emerging as an indie-folk artist to keep an eye on, Pinder is quickly becoming known for connecting with listeners through lyrics that look honestly and intimately into the familiar aspects of his personal life.
Connect with Matthew Pinder:
Instagram . Spotify . Website .
Instagram . Spotify . Website .

Dawn Jones is the curator of the V13 imPRESSED Column. Previously known as imPRESSED Indie Music Blog, Jones and her team joined forces with V13 in 2020 to collaborate on an exclusive column on V13's site (imPRESSED) to bring a niche focus to the rapidly evolving indie music genre. Dawn is also the founder of Pressed PR - a boutique PR agency that focuses on PR for independent creatives. Pressed PR’s team works on a variety of campaigns partnering with independent filmmakers, independent artists, and independent labels. Pressed PR’s music clientele has landed in the pages of Billboard, Atwood Magazine, EARMILK, HYPE Magazine, and many others.