RIDER Has a Lot to Say About “You” in Her Latest Music Video

American born but London-based female solo artist Rider recently dropped her new single and music video for the instantly catchy “You.” The vocalist and producer specializes in larger than life melodies and hook-filled alternative pop, equipped with powerful vocals, emotive lyrics, and energetic stage presence. Spending her early years in Pennsylvania, she moved along with her family to various locations across the UK while growing up and then went on to study at Sir Paul McCartney’s Lipa. Aside from her own music, Rider has also made a career doing radio jingles and her music has been featured in several television shows, including ITV’s Loose Women and Australia’s Location Location Location…

“You” is an upbeat track, celebrating her own personal life-changing experiences. The song is reflective of relationship conflicts, inner strength, positivity and the undying drive to move forward, which is something Rider truly believes in. Commenting on her relentless drive, Rider said, “The name Rider to me means speed, forever moving, riding life, excitement, coasting along. It has a positive feeling about it and I’m a glass-half-full kinda girl. Life’s good.”