Ten tracks teeming with tender yet tense tunes is what you’re going to find upon streaming Creatures, the sophomore recording from Philadelphia, PA-based band Mo Lowda & the Humble. Released on March 13th via Mile-Long Records, we strongly encourage you to find the purchase/streaming option of your choice by clicking on over to the group’s website. And, if for some silly reason you won’t take our word for it, or maybe you’re a mega-fan and already have ALL of the band’s merch, including some questionable stuff like hair and articles of clothing, then maybe you’d feel better with a sampler. How about a premiere of the brand new “Card Shark” music video?

Filmed in one long day, in Beverley, New Jersey and two locations in Philadelphia, Jasper Studios and the Viking Mills warehouse, “Card Shark” is Mo Lowda & the Humble’s number best single…. and for good reason. Check it out above, with more info below.

The Creatures album dropped on March 13th, via Mile-Long Records.

Speaking of the clip, Director Kirby Sybert offered this lil overview:

“We really wanted to dig into the psychology of our hero, and the struggle he faces between his home life, with his wife and child, and his gambling addiction. There’s a frightening power involved with addiction that can really tear lives apart. Whether it’s, gambling, drinking, drugs, money, power, whatever the vice there are real world consequences attached. Most times core relationships are disrupted.

Jordan (Caiola, lead vocalist) had come to me with the idea earlier this year and so the band and I really paid attention to the moments that felt real and visceral. We wanted that internal struggle of our hero and his detachment from his surroundings due to this addiction. When it came to shooting we went in with cinematographer, Skyler Jenkins, and shot everything in that one day. It was one of those shoots where everything falls into place and it just feels right. It’s that feeling where we knew we had captured some magic.”

Hungry for more? How about this juicy “Midnight Rider” Peach Fest promo video?


Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.