This is one local, independent group that we LOVE to feature! Based in and around Toronto, Ontario, the female-fronted hard rockers in Polarity have been slogging away since 2008 and amassing loyal fans all along the way. The band release their latest stdio recording, the 12-track Action Potential, on December 17, 2016, and have steadily garnered positive praise thereof ever since. Now, as we slowly near the album’s 1-year anniversary, we’ve stoked to be debuting the brand new music video for the single “The Fight”.

Lead vocalist Jasmine Virginia was kind enough to hit us up, leaving the following thoughts on the song and album’s third video single: “‘The Fight’ is an homage to all bands and musicians working their ass off in a relentless industry! Often times it feels like not only the industry itself is against you but so is the world so being in a band, making music, and essentially following your calling can feel like a constant uphill climb, ‘The Fight’ is our way of encouraging that climb.”

Publisher, CEO, and Co-Founder - Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada (and the world’s) leading music sites. On the eve the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.