American hard rockers Edge Of Paradise have unleashed a brand new lyric video for “Dust To Dust,” a track which combines the band’s industrial-infused heavy riffs with infectious melodies and sing-along choruses. The song is taken from the band’s latest EP Alive, which received critical acclaim.

Alive was produced by Chuck Johnson and mixed by Jay Ruston, Mike Plotnikoff and Michael Wagener. It was issued by ILS/Universal and shot the band onto the Billboard charts, with it debuting at number 58 on the “Current Hard Music Albums” and 94 on the “Top New Album Artist” charts.

The band’s Margarita Monet commented on the new lyric video, saying: “‘Dust To Dust’ explores the idea that there is more to life than our physical existence. That human mind is very powerful, and if we tune into that, we can be limitless. Patrik of Perish Films captured the very essence and the message of the song in this edgy lyric video! ‘Dust To Dust’ definitely showcases the industrial sound of the band. It was great working with producer Chuck Johnson on shaping the sound of this, and Mike Plotnikoff elevated the song to a new level with his mix. So take a look and let this song and video take you on an exciting, empowering and dynamic experience!”

Of Alive, Money said: “Production-wise, the band is exploring its heavier side. With the new industrial edge, yet keeping the band’s dynamic and melodic sound! This is our best music to date! We were so fortunate to work with amazing, powerhouse people on this CD, and are confident that the outcome is the most exciting Edge of Paradise musical experience yet!”