Currently on tour throughout North America, we caught up with Avatar at New York’s Highline Ballroom. The metal band are spreading the word about their brand new concept album, Feathers & Flesh, which is out now via Century Media in Europe and Entertainment One (eOne) in North America and Canada. In this interview with lead singer Johannes Michael Gustaf Eckerström, we asked him about all things METAL or NOT and it got pretty funny.


Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.