The Skinny: The Cruelty Party is thrilled to announce their first sonic offering from their self-titled forthcoming album, Ball & Chain, available on iTunes today, April 8th. Self-professed modern Mod-rockers, the group emphasizes a biting lyricism and upbeat rhythmic style that tags The Cruelty Party as the sharp euphonic sister of classic Brit-pop. Listen to Ball & Chain just below.

The group is fronted by Alphonse Alixander Lanza III (vocals/guitar) who reveals his passion for classic compact rock/pop tunes by stating, “Before starting The Cruelty Party, I spent a lot of time in London at one point and was seeped in that atmosphere from Mod to Psychedelic music and garage groups.”

While this style may be seen as a direct about-face to Lanza’s previous position as a member of electronic music buzz-band Azari & III – critically acclaimed by various media outlets including Pitchfork – the common thread of artistic and fashion forward influences tastefully separates The Cruelty Party from the pack just as they did with Azari & III.

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Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.