The Whigs – “Hit Me” [SoundCloud Song Stream]

The Skinny: Beloved Athens, GA trio The Whigs are thrilled to announce the release of their new album Modern Creation. Set for an April 22nd release on New West, this new collection – completed in two weeks from start to finish – was produced by Jim Scott (Tom Petty, Wilco), and recorded at PLYRZ Studios in Valencia, CA. The band is now streaming new single “Hit Me” – check it out above.

Modern Creation was about capturing a moment for The Whigs. Unlike previous albums, the band went into the studio and recorded all ten tracks live with limited takes and relied on band performances, instead of studio tricks piecing together individual performances. The trio known for their rollicking sweat-soaked live show specifically went into the recording process – record, mix and finish one song a day – to capture this energy and go for lighting in a bottle records.

“Recording live became a goal for us early on when writing the record, before we even started composing the songs” says guitarist/vocalist Parker Gispert. “We didn’t want the record to sound over thought and the only ways we knew how to really produce that sound would be to not get tedious about it and to not give ourselves time to over think it.”

With songs such as the pounding “You Should Be Able To Feel It,” the bright title track, and heart on sleeve closer “The Difference Between One and Two,” Modern Creation – like all of the great rock records that influenced The Whigs – is the sound of a spirited rock band captured in all of their glory churning out raucous rock and roll records.