Welsh indie-rock trio The Joy Formidable have premiered their newest video for their song “Austere,” one of the tracks to be on their upcoming debut full-length ‘The Big Roar’, out on March 15th through Canvasback/Atlantic records. The video begins as a minimalist affair with a white background acting as a canvas for fantastic colours and facet, eventually becoming more and more colorful and detailed as the video and song progresses. Check it out below.
The band produced ‘The Big Roar’ themselves, with help from engineer Neak Menter. They traveled to Los Angeles in summer of 2010 to mix it with Rich Costey (Muse, Foo Fighters, Glasvegas) who also produced new recordings of fan favourites “Whirring” and “Austere.” The album’s first single, “I Don’t Want To See You Like This,” is out now.
For more information, please visit: www.myspace.com/thejoyformidable.