Noisecreep today premieres a special Internet-only video for the song “Powershifter,” taken from Fear Factory’s latest album ‘Mechanize’. Filmed in England earlier this year, the video was created by noted English videographer Myles Dyer with assistance from producer Tom Bacon and cameraman David Bass. Presented in high definition, it captures the band on stage in front of an enthusiastic audience. Check the video out HERE.

“Powershifter” was the first song fans heard from ‘Mechanize’ when album release details were announced late last fall. Within days the song was heard by over 100,000 fans as they quickly logged on to the YouTube page that premiered the first new material to include the revamped Fear Factory lineup of vocalist Burton C. Bell, guitarist Dino Cazares, bassist Byron Stroud and drummer Gene Hoglan. The song would top college radio charts prior to ‘Mechanize’ hitting stores on February 9. The album dominated the chart for six weeks at the number one position and maintained top ten status for another ten weeks as programmers threw their support behind the record.

Commenting about the video, Burton C. Bell says, “I am very curious to see the reaction to this video. It was filmed by a good friend of ours, Myles Dyer. He has been a great supporter of Fear Factory for a long time, and now he has become a prominent videographer. He traveled with us for about a week during the UK portion of the Fear Campaign tour earlier this year. Although ‘Powershifter’ was leaked in the early stages of release, we wanted to produce an online only video for Fear Factory fans everywhere. We hope the fans take the video and spread the Fear Factory word like wildfire.”

Tour Dates:

07/17 – The Rock – Maplewood, MN
07/19 – People’s Court – Des Moines, IA
07/20 – Metro – Chicago, IL
07/21 – Harpo’s – Detroit, MI
07/23 – Opera House – Toronto, ON
07/24 – Parterre Parc Jean Drapeau – Montreal, QC
07/25 – Fillmore/Irving Plaza – New York, NY
07/26 – Recher Theatre – Towson, MD
07/27 – Crocodile Rock – Allentown, PA

For more information, please visit: www.myspace.com/fearfactory.

Publisher, CEO, and Co-Founder - Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada (and the world’s) leading music sites. On the eve the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.