Apostle of Hustle

Arts & Crafts are making money by signing good bands who make good music, and sell it to smart people for profit. I know this seems like an unbelievable business model in the music industry, especially in an era where rock radio consists of either: a) the inbred sons of Pearl Jam, or b) the inbred sons of Saves the Day. Thank Christ for Arts & Crafts then, since this label can then bring acts like Broken Social Scene, or one of their beautifully titled offshoots, Apostle of Hustle, to people’s attention.

The latter not only share a guitarist with the former, but also an affinity for writing beautifully lucid rock songs that could plausibly make up the soundtrack to any activity involving fun, from lying on a beach with an imported beer to lying in bed with an imported mail order wife — and mostly everything else in between.

“A Rent Boy Goes Down” as well as the title track relay Apostle of Hustle’s BSS-esque ability to create an easy-listening sing-along rock track with subtle dynamics and intricate melodies that don’t get tiring after a seemingly infinite amount of listens. They introduce a sexy, rhythmically enticing effort with “Rafata!”, which uses Spanish lyrics, enhancing the band’s silky smooth sonic output.

Trust me, this is good music that can garner attention without my help, but use this information to your advantage and check them out.  [ END ]

Track Listing:

01. My Sword Hand’s Anger
02. National Anthem of Nowhere
03. The Naked and Alone
04. Haul Away
05. Cheap Like Sebastien
06. Rafaga!
07. Chances Are
08. A Rent Boy Goes Down
09. Fast Pony for Victor Jara
10. Justine, Beckoning
11. Jimmy Scoot is the Answer
12. NoNoNo

Run Time: 47:21